Click Clack had made its name in food storage, but they were ready for more. To expand into kitchen gadgets, they needed a range that felt elevated, distinctive, and ready to compete with category leaders.

That’s where Alquemy came in.

Our challenge? Design, develop, and deliver a standout collection fast! In just six months, we brought strategy, style, and precision to the table, helping Click Clack debut a bold new product category.

In 2020, Nama partnered with Alquemy to explore the future of food. The goal: develop a five-year product roadmap grounded in real consumer insights and aligned with Nama’s plant-based mission. Leading that journey was the Plant-Based Milk Maker a flagship product embodying Nama’s commitment to innovation, sustainability, and design integrity.

Through deep research, hands-on testing, and rapid prototyping, Alquemy brought the concept to life combining patented functionality with award-winning industrial design. The result: a standout appliance that delivers consistently smooth, delicious beverages designed and built from the ground up by Alquemy.

Every great idea starts with a problem worth solving. At the project’s inception, Alquemy immersed itself in the fast-evolving world of plant-based milks, where tastes shift quickly and ingredients range from almonds to oats to potatoes.

The team sourced, tested, and benchmarked the most popular and niche milk-making machines from around the world, many from the Asian market, putting each through its paces with a range of recipes. The goal: uncover user frustrations and find opportunities to redefine the experience.

Progress often begins by building on what works. Making plant milk requires two key processes: breaking down ingredients into fine particles and straining pulp from liquid. Alquemy explored combinations of proven methods for each, knowing true innovation would emerge at their intersection.

Dozens of quick, scrappy prototypes enabled fast testing and smarter failures. Each iteration was benchmarked using a custom, science-backed evaluation system developed in-house ensuring every improvement was measurable and meaningful.

Using sketches, models, and collaborative workshops, the team explored user interaction across a range of design archetypes, each shaped around our unique technology mix.

The goal: reduce the process to three simple steps.
Add ingredients → Start machine → Dispense milk.

Through iterative refinement, every touchpoint was considered, from intuitive operation to effortless cleaning, and even thoughtful storage solutions for milk and leftover pulp. Every decision was tested, refined, and resolved through design.

One of the core principles Alquemy established with Nama was to create calm, discreet products, objects free from visual noise, unnecessary graphics, or distraction when not in use.

Early prototypes revealed the need for user feedback during operation, traditionally solved with bright displays or intrusive indicators. The team’s solution: a Dead-Front Dot Matrix display that remains invisible when off, then comes alive during use, providing clear feedback and a subtle moment of delight.

At the core of the M1 is the large filtration basket, a deceptively simple fix to a stack of technical and user headaches and the result of years of testing and improvement. It generous capacity handles any ingredient you throw at it, and its open-ended form makes loading easy and mess-free.

As it spins, centrifugal force separates liquid from pulp and dries it. Efficient, but with a catch: the same force welds pulp to the basket walls, making clean-up a nightmare.

Our solution? A separate internal cage. It supports the basket structurally and, on removal, scrapes the pulp clean. No fuss, no tools, just clever design.

No great product lives in isolation. Alongside the M1, Alquemy designed a family of accessories that elevate every step of the process from preparation to clean up, making the ritual of plant-based milk effortless and satisfying.

The pulp mat folds neatly for storage and unfolds into a soft, structured workspace, turning what was once waste into a resource ready for reuse or compost.

The cleaning brush features a dual-head design: a broad brush for quick, efficient cleaning and a detailed tip that reaches into every crevice of the filtration basket—proof that attention to detail can transform maintenance into a moment of considered design.

The jug and dosing lid streamline preparation, measuring out the perfect serving of ingredients with precision and ease. Together, these accessories extend the M1’s design language and purpose, creating a cohesive ecosystem where every tool is as thoughtful as the machine itself.