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Shaping iconic brand experiences through industrial design

[The focus]

We’re curious people with a love for elevated everyday objects, tools and appliances

Redefining and elevating products from the kitchen to the laundry to the living room, we partner with the largest brands in the world to bring the revolutionary home.

[The chaos]

Hard and fast rules have no place here

While there’s no one way to solve a problem, the fastest is to fail early and fail often. Sometimes an idea lands first try. Most times it takes rounds of trial and error to materialise.

OUR ETHOS

[The mess]

The translation of inspiration

They say you can’t make an omlette without breaking a few eggs. Behind the beautiful renders, hands get dirty cracking the components that spark connection between product and user.

Our process

[THE FINESSE]

From inception to completion

Our portfolio emphasises the form in transformation, bringing beautiful, meaningful products into contemporary spaces.

OUR WORK
[THE BUSINESS]

Evolving brand systems

We understand the inner workings of in-house teams, partnering with CEOs, start-ups and product managers to conceptualise the future and create products that sell. The next big thing starts with you.

[01] NAMAWELL

Compact capability

[02] WILLIAMS SONOMA

Crafted cucina

[03] GROVE

Reducing waste in good taste

[04] COMMON TIGER

The art of the pivot

[05] IFIXIT

Precision, hand delivered