Chaos contained

Pyrex Littles isn’t just a product – it’s Pyrex making a move. Into smaller footprints, smarter systems, and kid-friendly design that fits seamlessly into family life. At home and on the go.

This range repositions the brand for a new generation: design-conscious, eco-minded, and craving function without the fuss. Sized for little hands and built for big messes, it’s the same trusted performance, just dialled into real life. Modular, durable, and with just enough attitude to stand out.

Littles brings order to the chaos with a storage system that makes sense, especially for life with kids. A unified footprint means the silicone containers fit where they’re supposed to – in drawers, fridges, lunch bags, and real life. Universal lids keep things simple, and the compact design punches above its weight in space-saving smarts.

Designed with families in mind, it’s storage that doesn’t sprawl. Everything syncs. Everything fits together. Everything just works

Every container, every lid, every part of the Pyrex Littles set is designed to work together. Stack it. Swap it. Stash it. Then switch it up the next day. The flexible silicone lids adapt easily to whatever you’re storing, from frozen fruit to dry snacks, creating a secure seal without fuss. Designed for real-life reuse, the silicone holds its shape, keeps its stretch, and handles the daily shuffle without wearing out.

And because it’s built to be used again and again, Littles helps families cut down on single-use plastics in kids’ lunches, making sustainability part of the everyday routine. It’s a simple system that flexes to fit your food and your values.

Every great product starts with a plan. For Littles, we mapped the path from insight to execution, aligning user needs, material strategy, and brand goals from day one. The roadmap was grounded in research, revealing clear gaps for meaningful innovation. But more than just a launch strategy, it laid the foundation for a longer-term product ecosystem.

By identifying where the brand could go next, we helped Pyrex build a pipeline of ideas – turning a single product into a platform, and short-term success into sustained value.

Kids are relentless product testers. That’s why we engineered and patented a unique sealing system for Littles – one that could take the hits (and squeezes and drops) without leaking, yet still be easy to assemble and pull apart for a proper clean.

The screw-down cap creates a secure, reliable seal every time. No wrestling, no mystery mould, just a smooth twist that locks in freshness and peace of mind. It’s performance by design, and it’s built to handle real life.

This wasn’t just a design handoff, it was a guided launch. We partnered with Pyrex from the earliest insights through to final production, making sure every detail stayed true to the vision. With our network of trusted manufacturing partners, we worked closely with the factory to preserve design intent, resolve challenges in real time, and ensure the end result met the high standards we set together.

From roadmap to rollout, we helped bring Littles to life – not just as a product, but as a powerful new direction for the brand.