Tools with Taste
CLICK CLACK
From Sealed Tight to Styled Right
Click Clack had made its name in food storage, but they were ready for more. To expand into kitchen gadgets, they needed a range that felt elevated, distinctive, and ready to compete with category leaders.
That’s where Alquemy came in.
Our challenge? Design, develop, and deliver a standout collection fast! In just six months, we brought strategy, style, and precision to the table, helping Click Clack debut a bold new product category.
Standing Out by Fitting In
In a category overrun with lookalike tools, the Click Clack gadget range was designed to break from the noise, without breaking the harmony of a modern kitchen.
The challenge was two-fold: stand out on a crowded retail shelf, but settle in beautifully on a benchtop at home. We developed a visual brand language that was elevated yet understated, feminine without being frivolous & refined without being sterile. Each gadget carries its own personality, but together, they hum in unison. Unified proportions, subtle curves and a signature die-cast end cap tie the collection together with quiet confidence.
"Phil and Dave were incredible partners on the ClickClack Gadgets project, bringing 23 SKUs from sketch to T1 sample in just six months. Their deep manufacturing knowledge, design excellence, and seamless collaboration helped us create award-winning, mass-producible products that are as beautiful as they are functional."
KELLY WEST /// MARKETING MANAGER, CLICK CLACK
Premium, Without the Price Tag
Plastic kitchen tools are often dismissed as cheap and cheerful. We saw an opportunity to rewrite that story. By combining common materials like nylon with considered surfacing and detailing, we delivered tools that look and feel far beyond their cost. The tactile matte finish contrasts with polished accents, while the decorative metal end cap adds a luxe touchpoint that catches both light and attention.
It’s proof that with the right design moves, even the most modest material palette can punch well above its weight.
Minimal Moulds, Maximum Impact
Creating a full gadget range usually means ballooning tooling costs. We flipped that script. By cleverly engineering just two handle sizes and pairing them with a variety of functional heads, we enabled Click Clack to offer a comprehensive product lineup without blowing the budget.
Each gadget is sculpted to look purpose-built and unique thanks to subtle form transitions and surface resolution tricks that visually separate the handle from the head. The result: a broad range that feels richly detailed, not cookie-cutter.
Weighted Right. Styled Tight.
Form. Function. Flair.
At first glance, the polished die-cast end cap is a simple styling flourish. Look closer, and it’s doing a lot more. It creates a consistent design signature across the collection, reinforces brand recognition, and injects a hint of shine into an otherwise matte toolkit.
But it’s not just for show. The cap doubles as a hanging hook, making each tool easy to store. Even better, its added weight shifts the balance of the gadget toward the hand, improving ergonomics and giving each tool a surprisingly premium in-hand feel.
Six Months. Zero Compromises.
Designing a full kitchen tool range is no small feat. Doing it in under six months? That takes precision and grit. From early concepting to final production sign-off, we ran a lean but meticulous process, compressing development timelines without compromising quality.
The range made its debut at the Chicago Home + Housewares Show to strong reception, and helped Click Clack stake its claim in the broader homewares market. A fast, focused sprint that delivered lasting brand value.
