Compact capability
NAMAWELL
Progress with purpose
By leveraging our experience and design insights from previous collaborations, Alquemy helped Nama expand its product offering with a compact slow juicer that maintains the same high performance as its larger counterpart.
This new, space-efficient format opens up an additional revenue stream by appealing to a broader market – specifically those with smaller kitchens or limited countertop space. It’s a strategic evolution that delivers both brand growth and customer value.
Embracing simplicity
Simplicity is a defining principle of Nama’s evolving visual language.
To achieve this, we reduced visual clutter and pushed the boundaries of plastic injection moulding to create a main body free from visible part lines.
This clean, seamless form gives the product a soft, approachable presence that aligns with the brand’s design ethos. It also enhances the user experience – making the juicer easier to clean and more enjoyable to use, every day.
Natural beauty
The Compact Slow Juicer and its ecosystem of accessories are crafted to blend effortlessly into any kitchen. With a clean, neutral aesthetic, the design quietly complements its surroundings—allowing the vibrant colours of fresh produce to become the hero.
It’s a celebration of nature’s beauty, brought to life through thoughtful, unobtrusive design.
Bridging past and future
As Nama evolves, so does its visual brand language, and this product plays a key role in that transition.
Designed to push the boundaries of the initial Nama identity and evolve it into a category-wide VBL, the juicer strikes a careful balance: preserving the familiar elements that loyal customers know and love, while introducing refined design cues that signal the brand’s next chapter.
Performance packed
At Alquemy, our deep experience in designing compact kitchen appliances allowed us to engineer the J3 with precision – translating into a smoother, smarter user experience at every touchpoint. We drew on our expertise to efficiently detail and integrate all necessary components and user-friendly features into a smaller footprint without sacrificing performance.
Not quite inside-out design, but thoughtfully guided by what’s within.
Built to last
Our partnership with Nama is truly built to last – rooted in trust, collaboration, and a shared commitment to quality. This enduring relationship is reflected in the product itself: a slow juicer engineered for durability and performance.
With a market-leading 15-year warranty, the juicer sets a new standard for longevity in its category, reinforcing our belief that great design should stand the test of time, both in use and in partnership.
