Compact capability
Progress with purpose
By leveraging our experience and design insights from previous collaborations, Alquemy helped Nama expand its product offering with a compact slow juicer that maintains the same high performance as its larger counterpart.
This new, space-efficient format opens up an additional revenue stream by appealing to a broader market – specifically those with smaller kitchens or limited countertop space. It’s a strategic evolution that delivers both brand growth and customer value.
Embracing simplicity
Simplicity is a defining principle of Nama’s evolving visual language.
To achieve this, we reduced visual clutter and pushed the boundaries of plastic injection moulding to create a main body free from visible part lines.
This clean, seamless form gives the product a soft, approachable presence that aligns with the brand’s design ethos. It also enhances the user experience – making the juicer easier to clean and more enjoyable to use, every day.

Natural beauty
The Compact Slow Juicer and its ecosystem of accessories are crafted to blend effortlessly into any kitchen. With a clean, neutral aesthetic, the design quietly complements its surroundings—allowing the vibrant colours of fresh produce to become the hero.
It’s a celebration of nature’s beauty, brought to life through thoughtful, unobtrusive design.


Bridging past and future
As Nama evolves, so does its visual brand language, and this product plays a key role in that transition.
Designed to push the boundaries of the initial Nama identity and evolve it into a category-wide VBL, the juicer strikes a careful balance: preserving the familiar elements that loyal customers know and love, while introducing refined design cues that signal the brand’s next chapter.


Performance packed
At Alquemy, our deep experience in designing compact kitchen appliances allowed us to engineer the J3 with precision – translating into a smoother, smarter user experience at every touchpoint. We drew on our expertise to efficiently detail and integrate all necessary components and user-friendly features into a smaller footprint without sacrificing performance.
Not quite inside-out design, but thoughtfully guided by what’s within.
Built to last
Our partnership with Nama is truly built to last – rooted in trust, collaboration, and a shared commitment to quality. This enduring relationship is reflected in the product itself: a slow juicer engineered for durability and performance.
With a market-leading 15-year warranty, the juicer sets a new standard for longevity in its category, reinforcing our belief that great design should stand the test of time, both in use and in partnership.


Explore more work
Precision, hand delivered
The art of the pivot
Ground Up Innovation
In 2020, Nama partnered with Alquemy to explore the future of food. The goal: develop a five-year product roadmap grounded in real consumer insights and aligned with Nama’s plant-based mission. Leading that journey was the Plant-Based Milk Maker a flagship product embodying Nama’s commitment to innovation, sustainability, and design integrity.
Through deep research, hands-on testing, and rapid prototyping, Alquemy brought the concept to life combining patented functionality with award-winning industrial design. The result: a standout appliance that delivers consistently smooth, delicious beverages designed and built from the ground up by Alquemy.
Innovation from Irritation
Every great idea starts with a problem worth solving. At the project’s inception, Alquemy immersed itself in the fast-evolving world of plant-based milks, where tastes shift quickly and ingredients range from almonds to oats to potatoes.
The team sourced, tested, and benchmarked the most popular and niche milk-making machines from around the world, many from the Asian market, putting each through its paces with a range of recipes. The goal: uncover user frustrations and find opportunities to redefine the experience.
Smart Technologies
Progress often begins by building on what works. Making plant milk requires two key processes: breaking down ingredients into fine particles and straining pulp from liquid. Alquemy explored combinations of proven methods for each, knowing true innovation would emerge at their intersection.
Dozens of quick, scrappy prototypes enabled fast testing and smarter failures. Each iteration was benchmarked using a custom, science-backed evaluation system developed in-house ensuring every improvement was measurable and meaningful.

“What came out the other side was a new product archetype. A hybrid of technologies, combined in a way no one had seen before, and performed like nothing else.”
Interaction, Refined
Using sketches, models, and collaborative workshops, the team explored user interaction across a range of design archetypes, each shaped around our unique technology mix.
The goal: reduce the process to three simple steps.
Add ingredients → Start machine → Dispense milk.
Through iterative refinement, every touchpoint was considered, from intuitive operation to effortless cleaning, and even thoughtful storage solutions for milk and leftover pulp. Every decision was tested, refined, and resolved through design.

Less is More
One of the core principles Alquemy established with Nama was to create calm, discreet products, objects free from visual noise, unnecessary graphics, or distraction when not in use.
Early prototypes revealed the need for user feedback during operation, traditionally solved with bright displays or intrusive indicators. The team’s solution: a Dead-Front Dot Matrix display that remains invisible when off, then comes alive during use, providing clear feedback and a subtle moment of delight.

Filtration Basket
At the core of the M1 is the large filtration basket, a deceptively simple fix to a stack of technical and user headaches and the result of years of testing and improvement. It generous capacity handles any ingredient you throw at it, and its open-ended form makes loading easy and mess-free.
As it spins, centrifugal force separates liquid from pulp and dries it. Efficient, but with a catch: the same force welds pulp to the basket walls, making clean-up a nightmare.
Our solution? A separate internal cage. It supports the basket structurally and, on removal, scrapes the pulp clean. No fuss, no tools, just clever design.
Designed to Complete the Experience
No great product lives in isolation. Alongside the M1, Alquemy designed a family of accessories that elevate every step of the process from preparation to clean up, making the ritual of plant-based milk effortless and satisfying.
The pulp mat folds neatly for storage and unfolds into a soft, structured workspace, turning what was once waste into a resource ready for reuse or compost.
The cleaning brush features a dual-head design: a broad brush for quick, efficient cleaning and a detailed tip that reaches into every crevice of the filtration basket—proof that attention to detail can transform maintenance into a moment of considered design.
The jug and dosing lid streamline preparation, measuring out the perfect serving of ingredients with precision and ease. Together, these accessories extend the M1’s design language and purpose, creating a cohesive ecosystem where every tool is as thoughtful as the machine itself.
