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Less of a formula, more of a
tool kit

Our phase-based flow is grounded in the notion that no two projects are the same. Fluid in our methods, we fine-tune our approach to scale with the evolving needs of your brand. From innovating flagship products to crafting intuitive line extensions, we design with intention, for longevity and sustainability.

phase-01 // DIAGNOSE

Curiosity drives discovery

Each project kicks off with a round of hellos. Before the innovating kicks into high gear, we like to get familiar with your team, your brand and your vision for the future. As you catch us up to speed with the challenges you’re facing, the brief starts to firm up.

phase-02 // DISCOVER

Out of the ordinary and into the unknown

Our people-centric approach leads with ethnographic research. Asking the right questions brings depth to our knowledge and clarity to our perceptions. We apply a range of methods and techniques to observe behaviours, analyse trends and uncover valuable insights. Our findings inform the strategic direction, bringing order to the ensuing chaos.

phase-03 // PLAY

Innovating all over the place

In the early stages, ideas flow freely. Everything is up for grabs when workshopping the abstract. We talk, sketch and experiment as concepts evolve in an unstructured, iterative way. Exploration gets messy while our focus stays sharp. We entertain the unexpected to visualise the possibilities, generating a range of solutions that can be refined into viable products over time. In our experience, taking risks in a calculated way offers compelling results.

phase-04 // POLISH

Turning it up a notch

Function, interaction, form and feasibility guide testing and prototyping. Striving for perfection in every detail, designs gain fidelity with mock-ups and models showcasing hero features, tones and textures. We fine-tune every aspect of a product’s presence, with consideration for how it feels to the touch, how it looks on the shelf and how it elevates the home.

phase-05 // DELIVER

Making the technical tangible

We understand what it takes to translate your brand into the physical world. From designing with viable materials to sourcing existing parts and components, we ensure a seamless experience end-to-end. Our team can put you in touch with our extensive network of production partners and or brief your chosen manufacturers if you’re a do-it-yourself kind of team.

phase-06 // DISRUPT

Stirring hype and conversation

The final phase of product realisation culminates here. An extended exercise in positioning, we identify opportunities to make some noise, turn the right heads and leave an impact on your industry. Our custom launch strategies are developed to land market-ready products in the homes of their intended audiences.

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