Creative strategic design consultancy
 
 

GROVE DOSING LAUNDRY DISPENSER.


A sustainable and uniquely beautiful solution that will help to stem the tide of plastic waste.

 
 
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REDUCING WASTE IN GOOD TASTE.

 

HOW CAN WE CHANGE CONSUMER BEHAVIOR AND BELIEFS?


Every year, U.S. consumers dispose of 900 million plastic detergent bottles.

Grove and Alquemy set out to develop a holistic approach, which couples plant-based detergents, with an elevated, reusable glass dispenser.

 
 
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The solution to this challenge required us to re-think, and re-frame a consumer’s relationship with the meaning, value and life cycle of laundry detergent bottles.

In a category overflowing with large, often garish throw-away plastic products, we understood that for a more expensive, yet significantly more sustainable solution to be adopted, it would need to connect with the consumer on a deeper emotional level.

It was for this reason that we endeavored to create an iconic product gesture, unique sustainable material story, and an elevated user experience, all with the goal of reducing waste, in good taste.


 
 
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A unique dosing mechanism, simple lid closure, angled handle and silicone base, all work to deliver an obvious and functional product, that simplifies and elevates our users experience within the laundry.

Non-slip materials have been used on the base and the handle to ensure safe a reliable usage in a damp laundry environment.

The measured dosing control also gives the customer confidence that each laundry load will result in clean clothes for the family.


 
 
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