Creative strategic design consultancy
 
 

WILLIAMS SONOMA PIZZA & PASTA TOOLS.


A perfect blend of traditional materials and modern production methods.

 
 
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SPECIALIZED KITCHEN TOOLS.

 

HOW CAN WE BLEND NATURAL MATERIALS WITH PRECISION METALS?


This collection of specialized pizza and pasta tools blends traditional materials and modern production methods, with a deeper understanding of the user needs, to deliver an iconic and elevated product experience.

This collection required us to resolve the technical challenges faced when balancing the tolerances of a natural material like wood, with machine precision polished stainless steel.

 
 
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In depth user research, coupled with valuable time in the kitchen, revealed product innovations, that would ultimately deliver a more relevant solution, improving the users experience within the kitchen.

Designed by Alquemy Co-Founder, Phil Rose while working as Williams Sonomas' Director of Design.


 
 
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